Multiples, Inc., was opened in 1965 by Marian Goodman with seed money provided by the sale of a Milton Avery painting owned by her father. It published prints, editions, and books by American artists such as Richard Artschwager, John Baldessari, Dan Graham, Sol LeWitt, Roy Lichtenstein, Claes Oldenberg, Robert Smithson, Andy Warhol, and others. About her decision to pursue this venture, Goodman has said “[t]hat was a time when the whole field of editions was exciting. Artists were really interested in experimenting and also in the idea of reaching a larger population and younger public who could actually afford to collect such work.” Thus, the invention of the democratic multiple.
In 1968, Goodman began working with European artists like Joseph Beuys, Marcel Broodthaers, Blinky Palermo, and Gerhard Richter. It was she who introduced these important artists to the American public and, in 1970, Multiples, Inc. introduced American artists to Europeans by exhibiting at Art Basel.
In 1977, Goodman used the money earned from Multiples to open her now-famous art gallery on W. 57th Street in New York, with satellite offices in London and Paris. Current and recent artists include John Baldessari, Christian Boltanski, and Marcel Broodthaers.
Books from the Multiples, Inc., available from Boreas Fine Art:
Huebler, Douglas. Location Piece #2: New York City, Seattle, Washington. New York: Multiples, Inc. 1970.
Kaprow, Allan. Pose : Carrying Through the City : Sitting Down Here and There : Photographed : Pix Left on Spot : Going On. New York: Multiples, Inc. 1970.
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